Athlab Branding

Athlab Branding

Designed brand identity, packaging, and logo, blending founder vision with market research to craft a bold, user-focused supplement brand keeping a specific target audience in mind. Athlab aimed to become a premium affordable brand and the branding was done keeping that in mind.

Designed brand identity, packaging, and logo, blending founder vision with market research to craft a bold, user-focused supplement brand keeping a specific target audience in mind. Athlab aimed to become a premium affordable brand and the branding was done keeping that in mind.

Athlab supplements featuring Instant Whey, Hypr Pre-Workout, and Unreal Gains. A woman holds the products in an office setting
Athlab supplements featuring Instant Whey, Hypr Pre-Workout, and Unreal Gains. A woman holds the products in an office setting
Athlab supplements featuring Instant Whey, Hypr Pre-Workout, and Unreal Gains. A woman holds the products in an office setting
Client

Athlab

Athlab

Athlab

CAtegory

Healthcare & Supplement

Healthcare & Supplement
Healthcare & Supplement
ARTIST

Megha Arora

Megha Arora
Megha Arora
Product Duration

4 Weeks

4 Weeks
4 Weeks
Brand Identity Reearch
  • Explored athletic elements, sports symbols, and letter A variations for logo concepts.

  • Studied competitors colour choices and identified the importance of neon colors in sports branding.

  • Researched running athlete images and how symmetry can be achieved through it.

  • Explored athletic elements, sports symbols, and letter A variations for logo concepts.

  • Studied competitors colour choices and identified the importance of neon colors in sports branding.

  • Researched running athlete images and how symmetry can be achieved through it.

  • Explored athletic elements, sports symbols, and letter A variations for logo concepts.

  • Studied competitors colour choices and identified the importance of neon colors in sports branding.

  • Researched running athlete images and how symmetry can be achieved through it.

Logo Design Highlights
  • Developed multiple logo versions, incorporating symmetry and geometric shapes.

  • Iterated through concepts like a running athlete, sports elements, and the letter A.

  • Finalized a symmetric logo representing a running athlete using shapes for movement.

  • Developed multiple logo versions, incorporating symmetry and geometric shapes.

  • Iterated through concepts like a running athlete, sports elements, and the letter A.

  • Finalized a symmetric logo representing a running athlete using shapes for movement.

  • Developed multiple logo versions, incorporating symmetry and geometric shapes.

  • Iterated through concepts like a running athlete, sports elements, and the letter A.

  • Finalized a symmetric logo representing a running athlete using shapes for movement.

Athletic runner in motion with the Athlab logo centered, symbolizing speed, performance, and movement on a sleek black background.
Athletic runner in motion with the Athlab logo centered, symbolizing speed, performance, and movement on a sleek black background.
Athletic runner in motion with the Athlab logo centered, symbolizing speed, performance, and movement on a sleek black background.
Athlab logo breakdown highlighting pixel-perfect balance, harmonious design, athleticism, symmetry, premium look, and versatility.
Athlab logo breakdown highlighting pixel-perfect balance, harmonious design, athleticism, symmetry, premium look, and versatility.
Athlab logo breakdown highlighting pixel-perfect balance, harmonious design, athleticism, symmetry, premium look, and versatility.
Design System
  1. Brand Colour:

    Vibrant Red - Represents energy, passion, and aligns with top supplement brands.


  2. Neutrals:

    Black, White, and Grey - Provide a clean and versatile backdrop for brand elements.


  3. Typography:

    Mont & Integral CF


  4. Iconography:

    3D icons for trendy and modern feel

  1. Brand Colour:

    Vibrant Red - Represents energy, passion, and aligns with top supplement brands.


  2. Neutrals:

    Black, White, and Grey - Provide a clean and versatile backdrop for brand elements.


  3. Typography:

    Mont & Integral CF


  4. Iconography:

    3D icons for trendy and modern feel

  1. Brand Colour:

    Vibrant Red - Represents energy, passion, and aligns with top supplement brands.


  2. Neutrals:

    Black, White, and Grey - Provide a clean and versatile backdrop for brand elements.


  3. Typography:

    Mont & Integral CF


  4. Iconography:

    3D icons for trendy and modern feel

Brand identity guide featuring color palette, typography (Mont), and iconography highlighting product benefits like purity, muscle growth, and longevity
Brand identity guide featuring color palette, typography (Mont), and iconography highlighting product benefits like purity, muscle growth, and longevity
Brand identity guide featuring color palette, typography (Mont), and iconography highlighting product benefits like purity, muscle growth, and longevity
Label Design Highlights
  • Aligned label design with Nutrabay's style while adding a trendy and attractive vibe.

  • Utilized a black background with a red stripe for a premium look.

  • Structured the label with key product information, usage instructions, and nutritional facts.

  • Aligned label design with Nutrabay's style while adding a trendy and attractive vibe.

  • Utilized a black background with a red stripe for a premium look.

  • Structured the label with key product information, usage instructions, and nutritional facts.

  • Aligned label design with Nutrabay's style while adding a trendy and attractive vibe.

  • Utilized a black background with a red stripe for a premium look.

  • Structured the label with key product information, usage instructions, and nutritional facts.

Athlab Anytime Whey packaging, product images, and customer reviews highlighting quality, mixability, and benefits for muscle recovery
Athlab Anytime Whey packaging, product images, and customer reviews highlighting quality, mixability, and benefits for muscle recovery
Athlab Anytime Whey packaging, product images, and customer reviews highlighting quality, mixability, and benefits for muscle recovery
Results
  • Positive customer reviews on Amazon.

  • Increased brand visibility and recognition resulting in successful market penetration.

  • Released in August and we have crossed 1000+ orders till date.

  • Positive customer reviews on Amazon.

  • Increased brand visibility and recognition resulting in successful market penetration.

  • Released in August and we have crossed 1000+ orders till date.

  • Positive customer reviews on Amazon.

  • Increased brand visibility and recognition resulting in successful market penetration.

  • Released in August and we have crossed 1000+ orders till date.

MORE WORKS

MORE WORKS

Frequently Asked Questions

Frequently Asked Question
Frequently
Asked
Questions

What makes 6thsensesites different from other web agencies?

What types of businesses do you work with?

What is a UI/UX audit, and why is it important?

What is your project process?

What is the difference between SEO and AEO?

Do you offer website/ app maintenance after launch?

What makes 6thsensesites different from other web agencies?

What types of businesses do you work with?

What is a UI/UX audit, and why is it important?

What is your project process?

What is the difference between SEO and AEO?

Do you offer website/ app maintenance after launch?

What makes 6thsensesites different from other web agencies?

What types of businesses do you work with?

What is a UI/UX audit, and why is it important?

What is your project process?

What is the difference between SEO and AEO?

Do you offer website/ app maintenance after launch?