Nutrabay 2.0
Nutrabay 2.0
Nutrabay 2.0, a major upgrade of a multi-supplement e-commerce platform, aimed to overcome deficiencies and cater to over 10 million users. The project focused on a complete frontend and backend redesign for enhanced user satisfaction, making it scalable and user-friendly for a rapidly growing customer base. The existing platform had deficiencies that affected growth, such as insignificant information architecture and the absence of critical market-demanded components. The project aimed to address these shortcomings.
Nutrabay 2.0, a major upgrade of a multi-supplement e-commerce platform, aimed to overcome deficiencies and cater to over 10 million users. The project focused on a complete frontend and backend redesign for enhanced user satisfaction, making it scalable and user-friendly for a rapidly growing customer base. The existing platform had deficiencies that affected growth, such as insignificant information architecture and the absence of critical market-demanded components. The project aimed to address these shortcomings.
Client
Nutrabay Retail Pvt Ltd
CAtegory
Healthcare
ARTIST
Megha Arora
Product Duration
1.5 yrs
Problem Statement
Nutrabay, previously hosted on WooCommerce, faced significant challenges as its customer base exceeded 10 million users. The website struggled with restrictions and speed issues, prompting the company to embark on an ambitious project to create a custom platform from the ground up. This comprehensive attempt included frontend and backend development, as well as UI/UX redesign, aimed at establishing a highly scalable and user-friendly Nutrabay 2.0.
Nutrabay, previously hosted on WooCommerce, faced significant challenges as its customer base exceeded 10 million users. The website struggled with restrictions and speed issues, prompting the company to embark on an ambitious project to create a custom platform from the ground up. This comprehensive attempt included frontend and backend development, as well as UI/UX redesign, aimed at establishing a highly scalable and user-friendly Nutrabay 2.0.
Nutrabay, previously hosted on WooCommerce, faced significant challenges as its customer base exceeded 10 million users. The website struggled with restrictions and speed issues, prompting the company to embark on an ambitious project to create a custom platform from the ground up. This comprehensive attempt included frontend and backend development, as well as UI/UX redesign, aimed at establishing a highly scalable and user-friendly Nutrabay 2.0.
Project Goal
The frontend & Backend of Nutrabay 2.0 needed a transformation. We decided to redesign visual elements, incorporating a refreshed color palette, elements that communicated visually and layout improvements. These changes were meticulously crafted to enhance user engagement and satisfaction. Nutrabay 2.0's journey also extended to the backend modules. The goal was to optimize the internal team's efficiency and reduce the time spent on administrative tasks.
The frontend & Backend of Nutrabay 2.0 needed a transformation. We decided to redesign visual elements, incorporating a refreshed color palette, elements that communicated visually and layout improvements. These changes were meticulously crafted to enhance user engagement and satisfaction. Nutrabay 2.0's journey also extended to the backend modules. The goal was to optimize the internal team's efficiency and reduce the time spent on administrative tasks.
The frontend & Backend of Nutrabay 2.0 needed a transformation. We decided to redesign visual elements, incorporating a refreshed color palette, elements that communicated visually and layout improvements. These changes were meticulously crafted to enhance user engagement and satisfaction. Nutrabay 2.0's journey also extended to the backend modules. The goal was to optimize the internal team's efficiency and reduce the time spent on administrative tasks.
Desk Research
Desk research emerged as a foundational step in the Nutrabay 2.0 redesign, playing a pivotal role in understanding the current platform dynamics and user behaviour. By leveraging diverse research methods and analytics tools, critical insights were gleaned, laying the groundwork for user-centric decisions. Key aspects include -
1. Understanding Current Platform: This involved a meticulous analysis of the user flow, platform structure, and overall functionality.
2. Leveraging Research Methods: From analytics tools to user interviews. This comprehensive approach aimed to paint a detailed picture of Nutrabay's strengths and weaknesses.
3. Shaping User-Centric Decisions: From addressing mobile user dominance to streamlining the checkout process.
4. Identifying Platform Lags: The research phase was crucial in identifying where the current platform lagged. There were complications in the checkout process, mobile usability challenges, and major user disengagement.
Desk research emerged as a foundational step in the Nutrabay 2.0 redesign, playing a pivotal role in understanding the current platform dynamics and user behaviour. By leveraging diverse research methods and analytics tools, critical insights were gleaned, laying the groundwork for user-centric decisions. Key aspects include -
1. Understanding Current Platform: This involved a meticulous analysis of the user flow, platform structure, and overall functionality.
2. Leveraging Research Methods: From analytics tools to user interviews. This comprehensive approach aimed to paint a detailed picture of Nutrabay's strengths and weaknesses.
3. Shaping User-Centric Decisions: From addressing mobile user dominance to streamlining the checkout process.
4. Identifying Platform Lags: The research phase was crucial in identifying where the current platform lagged. There were complications in the checkout process, mobile usability challenges, and major user disengagement.
Desk research emerged as a foundational step in the Nutrabay 2.0 redesign, playing a pivotal role in understanding the current platform dynamics and user behaviour. By leveraging diverse research methods and analytics tools, critical insights were gleaned, laying the groundwork for user-centric decisions. Key aspects include -
1. Understanding Current Platform: This involved a meticulous analysis of the user flow, platform structure, and overall functionality.
2. Leveraging Research Methods: From analytics tools to user interviews. This comprehensive approach aimed to paint a detailed picture of Nutrabay's strengths and weaknesses.
3. Shaping User-Centric Decisions: From addressing mobile user dominance to streamlining the checkout process.
4. Identifying Platform Lags: The research phase was crucial in identifying where the current platform lagged. There were complications in the checkout process, mobile usability challenges, and major user disengagement.
User Pain Points in Nutrabay 1.0
Outdated Layout and Disorganized Information:
Pain Point: Users lacked excitement due to an outdated layout with scattered information.
Impact: Poor user engagement and first impressions affecting brand perception.Complicated Checkout Process:
Pain Point: Checkout process lacked clarity on steps, delivery info, and shipment split.
Impact: Frustration among users, potential cart abandonment, and negative impact on conversion rates.Slow Website Performance:
Pain Point: Slower loading times compared to competitors.
Impact: User dissatisfaction, potential bounce-offs, and a competitive disadvantage.Mobile Navigation Challenges:
Pain Point: Difficulty for mobile users in finding brands and categories.
Impact: Hindered user experience for the majority of customers, especially new users.Obscure Navigation for Key Pages:
Pain Point: Difficulty in locating important pages like offers, Contact us, and authentication.
Impact: User frustration, potential disengagement, and missed opportunities.Lack of Order Tracking Features:
Pain Point: Absence of a dedicated shipment or order details page.
Impact: User inconvenience, increased customer support queries, and diminished post-purchase satisfaction.Difficulty Building User Trust:
Pain Point: New users found it hard to trust the brand.
Impact: Hindrance in customer acquisition, reduced conversion rates, and potential loss of market share.
These pain points served as foundational insights for Nutrabay 2.0, guiding strategic improvements in layout, navigation, mobile responsiveness, information architecture, and user engagement features. The redesign aimed to address these issues comprehensively, fostering a positive and trustworthy user experience.
Outdated Layout and Disorganized Information:
Pain Point: Users lacked excitement due to an outdated layout with scattered information.
Impact: Poor user engagement and first impressions affecting brand perception.Complicated Checkout Process:
Pain Point: Checkout process lacked clarity on steps, delivery info, and shipment split.
Impact: Frustration among users, potential cart abandonment, and negative impact on conversion rates.Slow Website Performance:
Pain Point: Slower loading times compared to competitors.
Impact: User dissatisfaction, potential bounce-offs, and a competitive disadvantage.Mobile Navigation Challenges:
Pain Point: Difficulty for mobile users in finding brands and categories.
Impact: Hindered user experience for the majority of customers, especially new users.Obscure Navigation for Key Pages:
Pain Point: Difficulty in locating important pages like offers, Contact us, and authentication.
Impact: User frustration, potential disengagement, and missed opportunities.Lack of Order Tracking Features:
Pain Point: Absence of a dedicated shipment or order details page.
Impact: User inconvenience, increased customer support queries, and diminished post-purchase satisfaction.Difficulty Building User Trust:
Pain Point: New users found it hard to trust the brand.
Impact: Hindrance in customer acquisition, reduced conversion rates, and potential loss of market share.
These pain points served as foundational insights for Nutrabay 2.0, guiding strategic improvements in layout, navigation, mobile responsiveness, information architecture, and user engagement features. The redesign aimed to address these issues comprehensively, fostering a positive and trustworthy user experience.
Outdated Layout and Disorganized Information:
Pain Point: Users lacked excitement due to an outdated layout with scattered information.
Impact: Poor user engagement and first impressions affecting brand perception.Complicated Checkout Process:
Pain Point: Checkout process lacked clarity on steps, delivery info, and shipment split.
Impact: Frustration among users, potential cart abandonment, and negative impact on conversion rates.Slow Website Performance:
Pain Point: Slower loading times compared to competitors.
Impact: User dissatisfaction, potential bounce-offs, and a competitive disadvantage.Mobile Navigation Challenges:
Pain Point: Difficulty for mobile users in finding brands and categories.
Impact: Hindered user experience for the majority of customers, especially new users.Obscure Navigation for Key Pages:
Pain Point: Difficulty in locating important pages like offers, Contact us, and authentication.
Impact: User frustration, potential disengagement, and missed opportunities.Lack of Order Tracking Features:
Pain Point: Absence of a dedicated shipment or order details page.
Impact: User inconvenience, increased customer support queries, and diminished post-purchase satisfaction.Difficulty Building User Trust:
Pain Point: New users found it hard to trust the brand.
Impact: Hindrance in customer acquisition, reduced conversion rates, and potential loss of market share.
These pain points served as foundational insights for Nutrabay 2.0, guiding strategic improvements in layout, navigation, mobile responsiveness, information architecture, and user engagement features. The redesign aimed to address these issues comprehensively, fostering a positive and trustworthy user experience.
Conclusion
Nutrabay 2.0 brings better design by focusing on mobile use, simplifying checkout, and improving product pages. The new authenticity page emphasizes honesty. This case study not only documents past successes but serves as a roadmap for continual enhancement. Nutrabay remains dedicated to staying ahead in the dynamic e-commerce landscape, reinforcing its position as a trusted and evolving platform.Ongoing work on Nutrabay 2.1, based on user feedback, shows our commitment to constant improvement. We're also researching new trends to stay innovative and provide users with an up-to-date and enjoyable shopping experience.
Nutrabay 2.0 brings better design by focusing on mobile use, simplifying checkout, and improving product pages. The new authenticity page emphasizes honesty. This case study not only documents past successes but serves as a roadmap for continual enhancement. Nutrabay remains dedicated to staying ahead in the dynamic e-commerce landscape, reinforcing its position as a trusted and evolving platform.Ongoing work on Nutrabay 2.1, based on user feedback, shows our commitment to constant improvement. We're also researching new trends to stay innovative and provide users with an up-to-date and enjoyable shopping experience.
Nutrabay 2.0 brings better design by focusing on mobile use, simplifying checkout, and improving product pages. The new authenticity page emphasizes honesty. This case study not only documents past successes but serves as a roadmap for continual enhancement. Nutrabay remains dedicated to staying ahead in the dynamic e-commerce landscape, reinforcing its position as a trusted and evolving platform.Ongoing work on Nutrabay 2.1, based on user feedback, shows our commitment to constant improvement. We're also researching new trends to stay innovative and provide users with an up-to-date and enjoyable shopping experience.
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What makes 6thsensesites different from other web agencies?
What is Framer, and why do you use it?
What types of businesses do you work with?
What is a UI/UX audit, and why is it important?
What is your project process?
What is the difference between SEO and AEO?
Do you offer website maintenance after launch?